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#Repost @tmpublishers・・・A piece from Ryan Stramrood’s chapter, You Are All Extreme Adventurers, in THE BOOK EVERY BUSINESS OWNER MUST READ …“Every time I have jumped into cold water, be it an uncomfortable 16 degrees Celsius, a brutal 5 degrees Celsius or a deadly minus 1 degree Celsius, without fail, while I am swimming and trying to achieve my goal, the overriding emotion and belief is that this will never end. At many points it will feel impossible to reach the shore I am aiming for. The pain and the discomfort are often way too daunting to process at that moment, and the distance still to cover way too far. At some point my mind will do its best to convince me that I will die if I do not bail from the challenge. Quit. I look for excuses to fail, not for reasons to finish. And I spend a lot of time beating myself up for voluntarily putting myself in this position.But while all of this is certainly true, the overriding truth and the lesson here, is that every time I complete the challenge and slow the shivering, it is only minutes before all that pain, discomfort and doubt during the challenge disappears into the abyss and it is only the learnings that remain. … And it will be the same, as we mop up our businesses and our lives.”Available in all good bookstores countrywide, and as a Kindle on Amazon: copy link in comments.#Bookstagram #books #newrelease #southafrica

#Repost @tmpublishers・・・A piece from Ryan Stramrood’s chapter, You Are All Extreme Adventurers, in THE BOOK EVERY BUSINESS OWNER MUST READ …“Every time I have jumped into cold water, be it an uncomfortable 16 degrees Celsius, a brutal 5 degrees Celsius or a deadly minus 1 degree Celsius, without fail, while I am swimming and trying to achieve my goal, the overriding emotion and belief is that this will never end. At many points it will feel impossible to reach the shore I am aiming for. The pain and the discomfort are often way too daunting to process at that moment, and the distance still to cover way too far. At some point my mind will do its best to convince me that I will die if I do not bail from the challenge. Quit. I look for excuses to fail, not for reasons to finish. And I spend a lot of time beating myself up for voluntarily putting myself in this position.But while all of this is certainly true, the overriding truth and the lesson here, is that every time I complete the challenge and slow the shivering, it is only minutes before all that pain, discomfort and doubt during the challenge disappears into the abyss and it is only the learnings that remain. … And it will be the same, as we mop up our businesses and our lives.”Available in all good bookstores countrywide, and as a Kindle on Amazon: copy link in comments.#Bookstagram #books #newrelease #southafrica